While consumer trust can be the key to commercial success, the coveted prize is to win customer loyalty. Ideally, these customers not only develop an allegiance to a company, but they also become brand ambassadors, encouraging others to follow suit.

赢得消费者信任可能是商业成功的关键，诱人的赠品能让消费者保持忠诚。 理想的情况是，消费者不仅钟情于商家，而且还像品牌代言人一样，去向其他人推广安利。