A team of researchers, led by Akshay Rao of the University of Minnesota's Carlson School of Management, looked at consumers' attitudes to discounting.

以明尼苏达大学卡尔森管理学院的阿卡什? 劳为首的调查小组研究了消费者对打折的态度。

Encouraging a shift in consumer attitudes towards valuing durability requires a shift in cultural norms and marketing strategies.

鼓励消费者对重视耐用性的态度的转变需要文化规范和营销策略的转变。